Are you looking to see what the future of non-profits will look like when they start using social media? You have come to the right place to get the answers to the questions you seek answers to.
Here are some of the ways that social media can be profitable for non-profits:
Have a Social media Strategy
A strategy is the very first thing you should have before you consider doing anything on social media. You need a social media strategy and a content strategy. What this helps you do is determine the different strategies to use for advertising your programs, showcasing your organization and appealing to the right audience.
If you have not started working with one, the right time is now. Decide on the goal you want to achieve and plot a plan to achieve that using content and your platforms
Build a Connection
Understandably, you are looking for a way to attract new volunteers to support the activities of your non-profit. However, you may have been the wrong thing all this while if you haven’t built a connection.
Take the time to see if the different strategies you have been using all along have helped intimate the target audience of your goals. If it hasn’t, it is time to start working towards that.
The rule of thumb is that social media provides you with a wider platform to intimate people about your nonprofit’s projects, goals, and relevant activities.
Create content that resonates with your audience and build trust and confidence in your organisation using content marketing.
Use Hashtags
You want the members of your non-profit to be fanned all the time, don’t you? The best way to do this on social media is to use hashtags. Hashtags help you get visibility and pop up on the frequent searches of your target audience. Run extensive hashtag research and use at least 30 on Instagram, 5-7 on Facebook, and 3 on Twitter and LinkedIn.
Become a Storyteller
People engage more with issues that are replicated in the form of stories. It is time you learned the art of storytelling and start using the same to push the advancement of your nonprofit.
Share stories of your beneficiaries, stories from the field. Get your volunteers to give their own views on certain happenings during events, use videos and pictures to drive engagement to your stories and you will attract people to your organization.
Collaborate Intentionally
Collaboration is one way you can leverage to build your social media presence as a nonprofit. Reach out to organizations, thought leaders, influencers and individuals doing similar work or that have a soft spot for what you do and collaborate with them. It can be a live show or story take over or a webinar whatever you decide works.
Create Valuable Content
Content creation is the process of creating information that is appealing to your audience in different formats which can be video, text, audio, infographic, quotes etc. As a nonprofit, you are not left out in the business of creating content. You need to be intentional and actively create content that inspires, motivates, educates, and entertains your audience or else you may lose them from too many donation posts. The most cost-effective way to stand out on social media as a nonprofit is to create quality content.
There is definitely a lot more work that needs to be done with social media, especially for nonprofit organizations. However, I believe these steps are a great way to start leveraging social media and harness its power for your organization.
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About The Writer
Emmanuella Imo is an excellent Non-profit communicator and result-oriented strategist with proven expertise in non-profit communications, brand management, content creation, digital marketing, and copywriting.
She is the Founder and CEO of Ellah communications, a full-service digital marketing agency that helps nonprofits build and grow their organizations using digital media and communications.
Get her book on fundraising for non-profits at selar.co/upb5
Instagram | @ellah.communications
Website | ellahcommunications.com
